H-432 Social Media Plan
H-432 Healthcare Marketing
In this class our main goal was to create a marketing plan for on campus services. I chose CAPS (Counseling and Psychological Services), the piece of work I am going to share is my social media marketing plan.
This button will navigate you to my social media plan assignment.
What I learned
What I learned from this class and assignment is what goes into creating a succesful program. I enjoyed being the "director" in this situation and understanding what people in that role would do for something like the CAPS service.
Program Competencies
The following is a list of learning objectives for H-432 Healthcare Marketing.
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Demonstrate effective written communication and oral communication skills.
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Collaborate in teams utilizing interpersonal skills, recognizing and demonstrating sensitivity to different points of view.
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Develop leadership skills to ensure all team members are valued, inspired, and respected.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Apply data and health information technology to inform organizational performance and decision making.
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Utilize financial tools, principles, concepts, and practices to analyze budgets and financial documents to determine the financial performance of health services organizations.